It answers thequestion yourproduct page didn't.
Guided discovery from your own catalog — specs, compatibility, stock and delivery rules — with the trade-off explained rather than ten links returned. On Shopify and WooCommerce it adds to your store's own cart and hands over to your own checkout. It is instructed to say so when it doesn't know.
The same answerafter they'vealready bought.
Returns, warranty, compatibility and policy questions answered from your own published pages, at the moment the doubt appears — and handed to a person the moment it should be one. Every question it couldn't answer is logged rather than lost.
Every question itcouldn't answer.
On Pro and above, ranked by what it is costing you: which product or page each gap was about, the specific fix, and whether your coverage is improving. Funnel and assisted cart value — the catalog price of what the agent put in a cart, never invented revenue.
Backed by startup & cloud programs from
Watch how it answers — on a sample catalog.
Full screen · sample pool catalogIn the live product, answers are catalog-grounded: price, contents and stock come from the merchant’s catalog as of its last sync, and the model is instructed to answer only from those records. This preview replays those answers. Watch a recording of the real product →
For cloudy water in an 18ft round pool, two options under $100 — both in stock.
I’d start with the Green Algae Package — green algae is the most common cause of cloudiness, and it leaves budget room.
Values in annotation ink come from the retrieved catalog records.
Every visitor arrives wanting something.
A purchase, a quote, an RFQ, a booking, an answer. HOLLOU works out which one, takes them to it, and tells you about the ones it couldn’t — so the visit you were already paying for stops ending in silence.
Sell more
Discovery, comparison and configuration for the visitor who would otherwise have bounced — matched against what you actually carry.
PurchaseCapture better leads
Quote requests, RFQs, callbacks and enquiries — captured with the specification and context that make them worth following up.
Quote · RFQ · EnquiryResolve faster
Delivery, policy, compatibility and after-sales questions answered from your own pages, with a clean hand-off when it should be a person.
Resolution · Hand-offSee what you're missing
Every question it couldn't answer comes back ranked — what it was about, and the specific fix.
Merchant IntelligenceAn answer you can trace to the shelf.
Generic assistants improvise. HOLLOU answers from your synced catalog and shows where its answers came from — the products and pages it drew on, with prices from your catalog. When your catalog can’t answer, it is built to say so instead of guessing.
One install. Four products.
Most assistants end at the visitor. Ours is a loop — what it learns helping your customers comes back to you as work you can act on.
Buyer Agent
Full-screen guided discovery grounded in your own catalog. Product cards, budget filtering, add to cart and checkout hand-off — and it is instructed to say so when it doesn’t know.
For your visitorsSupport Concierge
Returns, warranty and post-purchase policy questions, answered from your own published pages, with escalation to a human when it should be a person.
For your inboxMerchant Analytics
Every session: the funnel from engaged to cart to checkout, assisted cart value — the catalog price of what the agent put in a cart, not confirmed revenue — and, on Pro and above, full transcripts with personal details masked by default.
For your decisionsMerchant Intelligence
The questions your catalog couldn’t answer — and, on Pro and above, which product each was about, a listing-quality score with the specific fix, and whether your coverage is improving.
For your roadmap— and one thing none of them do alone
Every other assistant’s failures are invisible — the shopper leaves and nobody learns anything. Ours become your to-do list. A bolt-on widget can’t do that, because it never knew your catalog well enough to grade it.
A conversation this long doesn’t fit in a corner of the screen.
Guided discovery needs room for images, specs, comparison and price. That’s the whole argument for taking the screen — not a preference, a constraint.
NO PRODUCTS
“Something easy to set up, under $3,000…”
Wherever a visitor needs help before they act.
The qualifier isn’t the industry, it’s the decision. HOLLOU earns its place in e-commerce, B2B and wholesale, machinery and technical sales, and service businesses that quote before they sell — anywhere the spend is meaningful, the specifics matter, and a visitor has real questions before they act. It answers from a catalog where there is one, and from your pages where there isn’t — plus price lists and other documents you upload, on Pro and above. It is not built for impulse buys.
Four we’ve modeled in depth —
Pools & outdoor
Sizing against the yard, install effort, pump & filter compatibility, delivery access.
Fit & installation →Furniture & home
Room fit, material trade-offs, what goes with what, the return risk of getting it wrong.
Dimensions & material →Equipment & tools
Spec matching, compatible parts and consumables, the accessories a first-timer forgets.
Compatibility →Technical B2B
Deep catalogs where the part number matters and the wrong choice costs a return.
Part & spec matching →— and any deep catalog like
Selling something research-heavy that isn’t here? Tell us about your catalog →
All four are live today.
Most companies at our stage show a roadmap and let you assume it’s all shipped. Here is the honest split — what you get now, and the two things we’re still building.
| Capability | Status |
|---|---|
| Buyer Agent Full-screen guided discovery grounded in your catalog, with add-to-cart and checkout handoff. | Live |
| Merchant analytics Funnel, detection of questions your catalog couldn't answer, and on Pro and above, transcripts with PII masked by default. | Live |
| Support Concierge Returns, warranty and compatibility questions from your published pages and catalog, with escalation to a human agent when the answer isn't published. | Live |
| Merchant Intelligence Catalog gap detection drawn from the questions shoppers actually asked, plus listing-quality scoring on Pro and above. | Live |
| Voice commerce Phone and SIP-ready product discovery for merchants who still sell over the phone. | Target Q4 2026 |
| AI visibility (AEO/GEO) Tracking and improving how your products surface inside ChatGPT, Gemini and Perplexity. | Target Q4 2026 |
If a row shows a target quarter, it isn’t in your contract and we won’t demo it as though it were. We’d rather lose a deal on scope than win one on a promise we haven’t built.
We’re looking for merchants to build this with us.
We’re pre-launch and we’re not going to pretend otherwise. What we offer early merchants is the thing you can’t buy later: direct access to the people building it, and real influence over what gets built next.
White-glove setup
We configure it against your catalog ourselves. You don't get handed a doc.
30–60 day pilot
On the pages you choose, not your whole storefront.
Success criteria first
We write down what “working” means before launch, so neither side moves the goalposts.
No long-term contract
If the pilot doesn't show what we hoped, it ends. One line removes the agent.
Founding pricing
The published plans, from $99 a month — one monthly price, never a per-conversation charge. Early-merchant terms are agreed with you directly and hold after the pilot.
Roadmap influence
The in-development list gets reordered by what early merchants actually need.
See what HOLLOU can uncover on your website.
Send us your website URL. We’ll index a slice of it and show the agent answering real questions about your own products, services and policies — before you commit to anything. No credentials needed for the first preview.